Red Cube is a community of dancers, fans, and friends.
Contributions
Five years of blood, sweat, and tears of joy went into this experience as one of the original crew members. I loved all of it. Able to dig in and deal with the design and production of multiple projects, under short deadlines, all while exploring visual solutions to showcase talent and music.
Learnings
It seems so simple in attending shows and music events. But everything that happens behind the scenes can be crazier than the parties.
From talent negotiations, bookings, hospitality, venue acquisition, promotions, stage production, countless trips to the airport or RadioShack for extension cables and zip-ties, it's all an adrenaline rush of "can we make the best possible night?". Then do it all over again week after week. Lots of late nights, lots of fun.
Retrospect
Red Cube has already expanded the brand from events production to a music label. Next possible opportunities exist in opening up their own venue to create a destination spot within the music community and to develop a lifestyle apparel division to further engage a deeper relationship the experiences with attendees.