For a holiday campaign, I proposed a "Stocking Stuffer Sweepstakes" with a goal to reward fans, increase direct sales, and increase app installs. The idea was to produce a limited, custom run bag filled with prizes and goodies that represented the wide range of VIZ products – manga, digital manga, anime, and consumer product goods. 

The first challenge was to create the bag since the entire sweepstakes was dependent on that item. Luckily, approvals from Licensing was relatively smooth. To create a truly local product, we worked with Rickshaw Bags.

From there, I worked with Legal, Engineering, and multiple Marketing departments to finalize the list of prizes and setup the rules of the sweepstakes to properly track, tag, and tally all the entries through the site. We pushed the sweepstake live for 2 weeks and we were able to achieve all our intended goals and make a super awesome bag.

Jerome Abellar on photos with Lizzy & myself showing off the bag.

1. Highlighting all the platforms where digital manga was available and showcasing all the various VIZ apps.

2. The previous weekly newsletter felt more like a catalog and I wanted to bring more of the manga experience into the mix. This updated version included staff picks, Top 10 list, community highlights via social posts, a question of the week (very common in JP manga magazines), and announcements for new and upcoming releases. With a modular design we could add any additional promo banners for print, anime, and Weekly Shonen Jump. I designed and coded templates for the weekly newsletter template and special promos.

3. I feel really proud about these promotional materials. It’s the rare occasion when more daring design choices are approved by Licensors. Generally, you’re locked into how keyart can be used.

4. This was a fun one since I was a big fan of Neon Genesis Evangelion. It had been awhile since a new volume had been released, so we pushed on a number of channels. I designed and coded a custom email; produced assets for the show page, in-app promo, and accompanying paid media buys.

5. Standard promotional set : home page, in-app for iPad & iPhone, and paid media placements

The Creative Work Order form was created to facilitate a new process to consolidate and streamline requests from multiple departments. The system included using Google Spreadsheets to track and report each order and a shared server to archive working files and draft versions.

Developed in collaboration with Jodie Yoshioka and Allen Hui.