A great way to learn about a business from the ground up is to start in the warehouse. When I joined the design team, I seized the opportunity to refresh and establish key visual elements—such as the logo and topographic map—to maintain a cohesive approach across customer touch points.
Initially, it felt like a "crew of misfits," but we worked on a variety of projects—anything that added value to the brand or positively impacted our teammates and customers. The experience was truly amazing.
I discovered a passion for designing product goods in addition to print and digital solutions. Wearing a jacket I helped design after months of work on screen is a fantastic feeling. I also had the chance to witness the company's transition from a "small shop" to a more corporate structure.
TAD has done a wonderful job catering to tactical enthusiasts and outdoor gear heads. It would be exciting to see them embrace an urban component in their product lineup, as there's overlap within the existing audience. There's great potential for growth and experimentation, as seen with brands like Arc'teryx Veilance and ACRONYM. I also think it would be amazing if they had techspec as their Art Director.
So fun to make!
Morale patches with hook-side backing, embroidered and woven. Accessories for apparel and soft goods.
Who doesn't love to make shirts?!
With the help of local silkscreen shop Babylon Burning, fans were able to enjoy these designs.
Simplicity can leave bold impressions.
Variable printing provided by Nexgen Packaging for cost effective solutions.
Not only are these fun to make, but very exciting when you get the first shipment. Lights off!
Accessories for apparel and soft goods.
Vinyl applications to mimic frosted glass.
Dan and I were downhill longboarding a bunch at the time, so we thought it'd be a fun way to tease and showcase the new Creature Hoodie from the sister company Rocket World.
Concept decks, tech packs, and sales catalogs for trade shows, conventions, and manufacturers.
For apparel and accessories.
We wanted to improve the customers experience of receiving custom edge tools in order to match the value of the product.
Collaboration with Dan Matsuda.
Online retail was a large portion of our business, so we wanted to improve the transparency & accountability with orders and learn why people we're returning their items. We used the opportunity as another customer touch point to reinforce the brand.
Customized stamps for the hard working Fulfillment team.
Fun and simple solution for retail and shipping packaging.