For a holiday campaign, I proposed the "Stocking Stuffer Sweepstakes," aimed at rewarding fans, boosting direct sales, and increasing app installs. The idea was to create a limited, custom-run bag filled with prizes representing VIZ’s diverse product range – manga, digital manga, anime, and consumer goods.

The first hurdle was designing the bag, as the entire sweepstakes hinged on this item. Fortunately, we received smooth approvals from Licensing, and we partnered with Rickshaw Bags to create a truly local product.

I collaborated with Legal, Engineering, and multiple Marketing teams to finalize the prize list and set up the rules for tracking, tagging, and tallying entries. The sweepstakes ran for two weeks, and we successfully met all our goals while creating an awesome custom bag.

Jerome Abellar on photos with Lizzy & myself showing off the bag.

1. Digital Manga Landing Page: Highlighted all platforms where digital manga was available and showcased the various VIZ apps to enhance discoverability.

2. Weekly Newsletter Revamp: The previous newsletter felt more like a catalog, so I refreshed it to bring more of the manga experience into the fold. The updated version featured staff picks, Top 10 lists, community highlights from social posts, a "Question of the Week" (a nod to JP manga magazines), and announcements for new and upcoming releases. With a modular design, we could easily add promo banners for print, anime, and Weekly Shonen Jump. I designed and coded the templates for both the weekly newsletter and special promotions.

3. GamesRadar+ Site Takeover: I’m particularly proud of these promotional materials for Dogs: Bullets & Carnage, as it’s rare for more daring design choices to get approved by Licensors. Typically, you’re restricted in how key art can be used, but in these cases, I was able to push boundaries.

4. Neon Genesis Evangelion Campaign: This was a particularly exciting project since I’m a big fan of Neon Genesis Evangelion. With a new volume releasing after some time, we pushed the campaign across multiple channels. I designed and coded a custom email, produced assets for the show page, in-app promo, and accompanying paid media buys.

5. Standard Promotional Set: The typical promotional set included homepage assets, in-app promotions for iPad & iPhone, and paid media placements across various platforms.

The Creative Work Order form was developed to streamline and consolidate requests from multiple departments. It utilized Google Spreadsheets to track and report each order, while a shared server was used to archive working files and draft versions. This system helped improve communication, ensure better tracking of requests, and kept all stakeholders aligned.

Developed in collaboration with Jodie Yoshioka and Allen Hui.